20 Trending Products and Things To Sell Online (2026)

Thinking about starting a business? One of the first decisions you’ll face is figuring out what to sell. It’s a big choice that shapes your future as an entrepreneur.

Below, find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren’t random picks: they’re product ideas proven to be popular with consumers.

Plus, discover the latest information on breakout product trends and tips for how to spot growing interest in a product.

Top 20 trending products to sell online in 2026

Here are the 20 most popular products sold by US Shopify stores:

1. Snapback caps
2. Disposable diapers
3. Jogger shorts
4. Electric razor accessories
5. Trucker jackets
6. Skin care rollers
7. Wall calendars
8. Hybrid bikes
9. Creatine
10. Handheld flashlights
11. Balance boards
12. Artificial flowering plants
13. Latex mattresses
14. Prescription dog food
15. Sectional sofas
16. Carry-on suitcases
17. Period underwear
18. Robotic mowers
19. Colognes
20. Digital downloads

1. Snapback caps

Snapback caps are the fastest-growing product category for US Shopify merchants, with more than a 120-times increase in units sold year over year.

What’s driving the surge? Social media and celebrity influencers are playing a role. According to Vogue Business’ TikTok Trend Tracker, the hashtag #streetwear reached 9 billion total views. Creators share styling, customization, and haul content that pulls accessories like caps into broader fashion conversations. 

Snapback caps, particularly baseball caps, are now a celebrity staple, spotted on Jodie-Turner Smith, Hailey Bieber, and Zoe Kravitz. 

Another dimension comes from lifestyle crossover markets with sports, like golf. Take Eastside Golf, for example. The brand blends streetwear aesthetics with golf apparel and accessories, frequently incorporating snapback-style hats in its collections. This ties the style to both on-course performance and cultural expression.

“We’re trying to take golf to culture—culture is for everybody,” says co-founder Olajuwon Ajanuku. “When I say culture, culture is just non-traditional. If you’re into non-tradition … then you’re into Eastside Golf.” 

2. Disposable diapers

Disposable diapers are the second-fastest-growing product category among US Shopify merchants, with units sold surpassing three million in the past year. 

The global diaper market is projected to reach $131.73 billion by 2029. Population growth and rising disposable income for middle-class households continue to push demand upward.

Search-driven growth in diaper subscription services—a market that reached roughly $3.12 billion in 2024—shows parents increasingly value reliable replenishment and delivery. Store owners offer shoppers convenience by using a direct-to-consumer (DTC) model, which pairs neatly with a subscription service for regular buys like diapers.

On Shopify, you can add subscriptions as a purchase option directly in your store. Use Shopify Subscriptions to let customers set up recurring purchases (weekly, monthly, or on custom intervals).

3. Jogger shorts

Jogger shorts are among the fastest-growing apparel categories for US Shopify merchants, with sales volume up more than 80 times year over year. 

Growth in adjacent categories like tank tops and activewear t-shirts (where sales more than doubled) points to momentum in casual, movement-friendly apparel.

SET Active built an athleisure brand by focusing on comfortable, coordinated sets that have been embraced by influential consumers, including Kylie Jenner and Hailey Bieber.

4. Electric razor accessories

Electric razor accessories like replacement heads, cleaning solutions, and charging stands saw significant growth this year.

On Google Trends, the search term “best electric razor” has grown consistently over the past five years, with spikes during the Black Friday Cyber Monday (BFCM) season.

Before Dollar Shave Club arrived on the scene, buying razors meant a trip to a drugstore or big-box retailer, often paying premium prices for single purchases. Dollar Shave Club disrupted that model by prioritizing high levels of customer control, letting subscribers choose delivery timing, edit what’s included, and delay orders when needed.

Adjacent categories like body mists also grew over the past year, with sales increasing five times for Shopify stores. 

5. Trucker jackets

According to Good Housekeeping, the cropped trucker is the jacket shape of 2026.

Trucker jackets were the fifth most trending product category for US Shopify stores last year, leading broader outerwear momentum. Overcoats saw a 20-times increase in units sold, and sport jacket sales more than doubled. 

When Levi Strauss & Co. introduced the Type III denim jacket in 1961 (later rebranded as the trucker jacket in 1968), it quickly became the definitive jean jacket. “It’s hard to imagine any item of clothing more recognizable,” says Gear Patrol.

Shopify store owners selling denim products and other items with multiple color and fit options can group washes, materials, or seasonal updates under a single product listing using Variants. If you have multiple related products, Collections makes it simple to show items like trucker jackets alongside complementary pieces such as overcoats or sport jackets. 

6. Skin care rollers

Skin care rollers emerged as one of the top-performing beauty categories for US Shopify stores, with 10 times more units sold year over year. While rollers lead in volume, small skin care tool categories like skin extractors are also fast-growing.

According to TikTok’s Creative Center, skin care tools content generates two million weekly impressions.

7. Wall calendars

Data from Shopify stores suggests productivity tools are increasing in popularity: ballpoint-pens saw a 60-times increase in units sold, and wall calendars are a top 10 trending product based on year-over-year sales.

According to a recent market analysis, 64% of consumers still prefer physical calendars despite digital alternatives. Google Trends data shows interest in “custom” and “mini” calendars—formats that could be a good fit for print-on-demand sellers.

Print on demand lets store owners design and sell merchandise, branded products, and other original items without holding inventory. Sellers can also use a print-on-demand partner to offer customization services to their customers.

8. Hybrid bikes

Hybrid bikes were the top trending sporting goods category for US Shopify stores last year, based on sales growth.

Adjacent categories like road bikes and spin bikes also grew in popularity, pointing to sustained interest in cycling. E-bikes are part of the story too, pulling new riders into cycling: older riders, longer-distance commuters, and people looking for lower-cost forms of transport. 

“People were looking for ways to save money, and so bicycles fit well into that because it’s a one-time cost,” says Ely Khakshouri, founder of recession-born bike brand Retrospec.

9. Creatine

Creatine is now the best-selling sports supplement category for Shopify stores, with nearly seven million units sold last year.

One of the most researched and clinically validated nutrients out there, Google Trends data shows that interest in “creatine” is at a one-year high.

10. Handheld flashlights

The everyday carry (EDC) community enjoys building carefully curated sets of daily essential products. EDC fans congregate in Reddit forums like r/EDC, which has over 500,000 members. They also gather across social platforms under #EDC, which has generated more than 13 million posts. 

Shopify store owners are satisfying consumer demand for EDC items by re-interpreting everyday items through high-quality, compact designs. Handheld flashlights, for example, saw more than a 50 times increase in units sold among US Shopify stores last year, signaling a sharp jump in demand for portable lighting.

The US is the largest flashlight market in the Americas, accounting for more than 22% of global demand, driven by a mix of emergency preparedness and outdoor recreation.

11. Balance boards

Balance boards sit at the intersection of home fitness and sports training. The product category saw a nine-times increase in units sold among US Shopify stores last year, pointing to sustained interest in multi-use fitness tools.

As remote and hybrid work models have taken hold, investments in home office ergonomics have surged, with home ergonomic furniture demand increasing by 58% according to industry data.

Hashtags like #balanceboard and #balancetraining are frequently used in videos of people using boards in home-office movement routines, standing desk setups, and general fitness content. Sellers package boards with complementary products to create bundles (e.g., “WFH movement kit”) and target keywords like “standing desk accessories.”

12. Artificial flowering plants

Artificial flowers aren’t just cool again; they’re more realistic than ever. Shopify store sales increased by more than 40 times in this category last year, year over year.

Dedicated brands aren’t the only ones branching into faux flowers. Home furnishing stores are also sourcing artificial plants to build out their home accessory lines. 

“I always have fresh flowers in my house—it’s getting so expensive, like every month to have to replace them,” says Ashley Stark, the third-generation owner of STARK Carpet, whose carpets have graced historic rooms, including the Oval Office.

She began selling a Diane James line of faux flowers after becoming a fan herself, as part of STARK’s recent transition to a direct-to-customer online store. 

“People come into my house and are like, ‘Oh my God these branches are amazing.’ [It’s] one of our more successful lines … that was just completely organic.”

13. Latex mattresses

In the mattress category, revenue is growing faster than units sold for US Shopify stores, which indicates shopping habits are trending toward premium and luxury options.

Latex mattresses are known for their long lifespans and cooling properties. Natural latex now accounts for more than 52% of market demand.

Before expanding into France and Germany, mattress brand Simba researched how people in each country really sleep. In Germany, for example, couples often use two single mattresses pushed together instead of one shared mattress. Simba adapted its imagery and product recommendations, helping it grow into a $100 million global brand.

“We win by listening to our customers, by only going into those markets that we believe we can execute in,” says Steve Reid, co-founder and co-CEO.

Use Managed Markets to create region-specific storefronts with localized domains, currencies, language translations, and tailored content per market—managed from your Shopify dashboard.

14. Prescription dog food

Pet health is gaining momentum as prescription dog food units sold by US Shopify stores more than tripled this year.

Revenue growth also outpaced unit growth in this category, suggesting shoppers are trading up to higher-priced formulas.

According to the 2026 Pet Therapeutic Diet Report, pet owners are increasingly adopting a “prevention-first” mindset. Seventy-six percent of pet parents seek out functional ingredients like probiotics, Omega-3s, and glucosamine to manage conditions like obesity and joint health.

Google Trends data over the past year shows consistent search interest for “prescription dog food.”

15. Sectional sofas

After mattresses, sectional sofa units are the second-most trending furniture product for Shopify stores this year. 

The global modular furniture market is estimated to reach $90.44 billion in 2026, with 68% of urban households preferring modular solutions that allow them to optimize smaller footprints or reconfigure layouts.

The TikTok hashtag #modularsofa has more than 750 million views, showing huge audience engagement with modular seating ideas and configurations.

Phantila Phataraprasit launched Sabai Design after struggling to find affordable, sustainable furniture options herself. Before production, the team ran customer interviews and tested sustainability messaging through ads to validate demand.

Sabai designs sofas in components—legs, arms, cushions—so customers can replace parts instead of the entire couch. The store also has a “Repair, Don’t Replace” initiative to support its modular philosophy.

16. Carry-on suitcases

Carry-on suitcases have seen a 42-times increase in units sold for Shopify stores over the past year, outperforming nearly every other travel category.

Many travel-oriented brands help customers pack fewer items for trips. For example, Unbound Merino founder Dan Demsky launched his store after reading a Reddit thread about how to pack with just a carry-on for overseas travel. 

“The tip was: Use merino wool clothing, because it’s antibacterial and odor resistant. Instead of packing 14 t-shirts, you could pack three or four,” says Dan.

17. Period underwear

Period underwear has transitioned from a niche product to mass-market adoption, ranking as the fourth-fastest-growing apparel and accessories category for Shopify stores. 

Among the brands in the category is The Period Company, co-founded by celebrity stylist Karla Welch. While many premium brands price their products as luxury items, Karla’s mission is to eradicate period poverty by keeping her line affordable.

Beyond price, the brand champions inclusivity with a size range from XS to 6X and specialized designs like adaptive styles for those with mobility issues and gender-neutral boxers.

18. Robotic mowers

Robotic mowers have seen a 13-times increase in units sold year over year. 

Like many trending products, search interest for “robotic mower” is seasonal, spiking during peak lawn care season.

Kevin Espiritu, founder of gardening brand Epic Gardening, grew his Shopify store to account for 90% of his brand’s revenue by sourcing products his audience already wanted to buy.

“I didn’t invent anything,” says Kevin. “I was just listening every time I’d put out a piece of content ... I messaged the manufacturer. That’s how the whole Shopify store started."

19. Colognes

Men’s fragrance has evolved into a trending product category with multiple niches.

Sixty-two percent of male consumers express a preference for premium or luxury scents. And nearly half of shoppers aged 18 to 45 use fragrance as a daily tool for confidence and emotional well-being.

TikTok fragrance influencers on #ScentTok, YouTube reviewers, and Reddit communities (like r/fragrance with more than 1.5 million members) have turned scent into a hobby category.

Fragrance One, founded by YouTube creator Jeremy Fragrance and his brother Kamil Banc, used their social audience to generate nearly $1 million in fragrance pre-sales before launch. 

20. Digital downloads

Video downloadables are trending for Shopify stores in the digital downloads category. Interactive courses and guides are part of a creator economy that’s projected to reach $313.95 billion in 2026, with 24% of creators prioritizing launching their own products 

Alongside this trend is a 19-times increase in print book sales, showing that digital and physical media both have room to grow in 2026.

Use the Digital Downloads app to give customers an easy way to shop digital products.

What products are trending right now?

To keep you updated on the latest market trends, here’s a fresh list of the top 20 product categories that experienced the highest sales growth in March 2026 for US Shopify merchants, compared to 2025:

Some trends are consistent no matter the time of year. Products like home décor, skin care, and gardening regularly rank among the most in-demand in all seasons.

When thinking about what products to sell, consider when your customers are most likely to buy. Picking the right moment to launch a marketing campaign can be as impactful as picking the right product.

Trends can change quickly, so check back next season for the latest insights into trending products.

Which products are no longer trending?

The retail landscape is always shifting, and what’s trending today may not be so popular tomorrow.

Based on the latest data, these products that previously topped this article’s list are no longer trending:

1. Makeup

Daily makeup use in the US has been in decline since 2019, with survey data showing consumers are more interested in simpler routines, fewer products, and more minimalist or natural styles.

2. Dresses

Dresses remain a staple product for apparel businesses, but they no longer appear among the top trending products. While demand can still spike around seasonal events, weddings, vacations, and special occasions, dresses tend to be more trend- and occasion-dependent than everyday basics.

3. Sneakers

Analysis from Bank of America and Bloomberg suggests that the era of double-digit growth for sporting goods is cooling, with annual expansion projected to slow to 4%.

4. Kitchen appliances

Small domestic appliances sales have reduced globally, according to data from NielsenIQ. Research suggests 2026 shoppers are focused on durable products that make life easier with multiple functions.

5. Candles

They might not be a top trending product for this year, but if you’re considering starting a candle business, Statista estimates the global candles market at more than $11 billion. Homemade candles are easy to produce, making them a good choice for a first-time business.

6. Matcha

If you’ve been to a coffee shop in recent years, you’ve seen matcha. It’s a finely ground green tea powder that’s become a popular food and wellness product. Despite its ongoing popularity, matcha isn’t listed among this year’s top trends—though coffee pods and energy drinks are showing strong quarterly growth.

Keep an eye on market shifts to make sure your product catalog aligns with current demands.

How to find trending products

Finding trending products to sell online requires understanding the market, knowing what consumers want, and being able to deliver a good customer experience at the right time.

Here are two effective methods you can use to identify potential bestsellers for your online store.

Google Trends

Google Trends is a free tool that reveals what users around the world are searching for. Here’s how to use it:

• Visit Google Trends.
• Enter a keyword related to a product or industry in the search bar.
• Analyze the “Interest over time” graph to see if a search term is growing in popularity, holding steady, or declining.
• Use the “Compare” feature to evaluate the popularity of different keywords.
• Check the “Related queries” section for additional product ideas.

A sudden spike in organic search volume often indicates a trend. But, before you build an online store around a trending product, do research to be sure it’s not a fleeting fad.

One way to find out more about search trends is to perform deeper keyword research. Looking at indicators such as historical search volume and related long-tail keywords will help you build a more detailed picture of consumer interest.

Marketplaces

Online marketplaces can show you what products are flying off fulfillment center shelves. Here’s how to use them:

• On Amazon, check the Best Sellers page to see the top-selling items across product categories.
• On eBay, visit the Trending Deals section to see what products are generating attention.
• Etsy also has a trending items section for discovering editors’ picks and popular handmade items.
• Using social media platforms like Instagram, you can monitor popular hashtags related to your store.

Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it’s time to get to know your customers, develop a brand, and make a business plan.

Decide whether to become a retailer and buy inventory, or open a dropshipping store and work with a supplier that ships products directly to customers.