Business owners are always looking for ways to reduce expenses. In retail, cost cutting means minimizing the daily cost of running your business without hurting your brand’s perceived value. It can include everything from lowering operating expenses (OPEX) like rent, labor, utilities, and payment fees to reworking your pricing strategy.
In this guide, you’ll learn how to cut costs by focusing on operating expenses, rather than cost of goods sold (COGS) or pricing strategy. You’ll come away with 18 cost-cutting tips and ways to reduce spending, all of which protect your revenue.
What retail operating expenses include (and what to protect)
Retail operating expenses are the costs that make up running a business outside of the product itself. They include labor, rent, utilities, ads, technology, payroll, and losses like shrinkage.
According to Deloitte’s 2025 retail report, 80% of shopping still happens in physical stores. More than one-third of leaders said that better store experiences are a top way to grow. Yet cutting costs was the second-biggest goal, with a focus on replacing legacy systems to digitize the customer experience and remain competitive.
The biggest controllable cost buckets in retail
Protect spending that helps with product availability, speed, service, convenience, and trust. These areas keep customers coming back.
Labor
Labor is the first major cost to consider, because it’s expensive and visible. Recent BLS reports show that the average retail pay reached $26.23 in March 2026, up from $25.21 in 2025. That 4.05% increase is why managing labor costs is so important.
It’s not as simple as cutting staff hours, though. Deloitte notes that two-thirds of retail leaders planned to invest in hiring and training to improve employee retention. The better move is to cut wasted time, not the people who help customers.
Occupancy and store operations
Occupancy includes rent, energy, and store repairs. You can reduce these costs through energy efficiency and improved store layouts before cutting anything that shoppers will notice.
Marketing and promotions
In a market where people watch every penny, 56% of retail executives expect shoppers to value low prices over brand loyalty, and 80% expect price wars to grow.
Cutting ads or loyalty programs can backfire if customers stop seeing your value. Instead, reduce low return-on-investment (ROI) campaigns and broad discounts to protect the promos that bring in profitable traffic or clear out old inventory.
Inventory and supply chain inefficiency
You can also cut costs by reducing stockouts, overstocks, and markdowns. These issues hurt your margins and the customer experience. According to McKinsey’s analysis, top retailers get ahead by reducing selling, general, and administrative (SG&A) load, or non-production operating costs.
Cut cost without cutting customer experience
Protect costs where a cut would slow down a purchase, such as those tied to service, trust, and product readiness. Focus on cutting areas where the customer doesn’t feel it.
You should protect:
- Staffing that keeps checkouts and service moving
- Accurate inventory so items stay on shelves
- Clean and safe stores
- Easy return and pickup processes
- Tools that help track stock and labor
And consider cutting:
- Extra software and old technology
- Large discounts that train shoppers to wait for sales
- Marketing that doesn’t bring in money
- Slow shipping and packing workflows
- Avoidable shrink, fraud, and waste
18 cost-cutting tips for retailers
While it can be hard work, it’s worth going through the cost-cutting process if you want to maximize retail profitability.
- Unify your tech stack
- Evaluate payment processing fees
- Focus on customer retention, not acquisition
- Audit your expenses
- Rent your retail space
- Consider a smaller space with showrooming
- Implement just-in-time inventory
- Open an online store
- Optimize fulfillment and shipping
- Take advantage of business relationships
- Lean on automation
- Outsource time-consuming tasks
- Revisit employee perks and benefits
- Optimize staff schedules for demand
- Reduce opening hours
- Reduce inventory distortion and pricing errors
- Lower energy costs
- Be strategic with discounting
1. Unify your tech stack
A point-of-sale (POS) system is a combination of hardware and software that powers your retail store. By bringing together your front- and back-end operations, you have access to a single business “brain.”
Shopify, for example, unifies your order, customer, and inventory data into a centralized operating system. This unified approach has been proven to cut total cost of ownership (TCO) by 22% compared to other vendors, while reducing tech costs by eliminating the need for multiple systems and integrations.
Take The Conran Shop, a home furnishings retailer whose previous system required significant financial and time costs to maintain.
“Our greatest frustration was seeing our budgets tied up in maintaining the platform, rather than channeling those resources into creating exceptional experiences for our customers,” says digital director Richard Voyce.
The vast ecosystem of apps and integrations were a driving force in The Conran Shop’s migration to Shopify. Now, they can automate email marketing, synchronize inventory data across all sales channels, and sell business to business (B2B), all through a unified system. As a result, the brand saw a 50% reduction in TCO, combined with a 54% increase in conversion rate and a 23% increase in email marketing revenue.
2. Evaluate payment processing fees
Credit card payments come with fees, which can eat into your profits. But don’t ditch this payment method altogether—especially considering the global trend of moving to cashless consumer spending.
Keep track of the number of cashless purchases and what you’re paying to process those payments, then see if there’s a more cost-efficient alternative. For example, debit card payments tend to be much cheaper to process than credit card transactions. Display logos from popular banks to remind customers of this option.
3. Focus on customer retention, not acquisition
For many retailers, customer acquisition is one of their biggest marketing goals. But customer retention can actually be a more cost-effective way to boost sales.
It costs retailers more to acquire a new customer than to re-engage an existing one. Repeat customers are likely to spend more, too, and that amount is likely to increase over time.
Retailers can improve their customer retention rates by offering loyalty programs, reaching out to customers who achieve milestones (such as an upcoming birthday), and improving customer service. You can also use the data stored in Shopify’s unified customer profiles to personalize the omnichannel experience.
Italian streetwear brand Slam Jam migrated to Shopify to experience these cost savings and saw a 15% increase in average daily orders, as well as a 50% decrease in setup and running costs. Its retail team now uses iPad Pros to collect and reference first-party data from unified customer profiles.
4. Audit your expenses
While some operational expenses are essential, some are just nice to have. Take stock of these expenses and compare their cost to the value they provide to your retail business.
Run through your recent bank statements and categorize each expense into the following categories:
- Good costs. Good costs are the expenses you can’t avoid. Examples include operating expenses like cable, internet, and credit card processing fees.
- Bad costs. Bad costs are retail expenses that eat into profit. If you’re only using 500 square feet of your 2,000-square-foot retail store, for example, that would be a bad cost, along with the costs to rent, light, and heat the whole store. The goal is to remove bad costs—in this case by renting the extra space or downsizing.
- Best costs. Best costs are business expenses that drive maximum profit for your retail store. You might have negotiated the best possible price with a supplier, or used the cash for marketing strategies with a high ROI.
5. Rent your retail space
In 2025, the average monthly rent for a shopping center store was $25.69 per square foot. To offset the cost of operating your shop, consider renting out your space for events or other retailers. You may be able to improve profits even further by negotiating a portion of the sales.
If you have a community space, such as a lounge or area with lots of tables and chairs, rent it out for events or meetings. Depending on how your shop is set up, these can be held during or outside of store hours.
You can also consider sponsoring events with other retailers in your space, which can, in turn, boost both foot traffic to your store and your sales.
6. Consider a smaller space with showrooming
Retailers experiencing significant sales online might consider going online completely. Just make sure your online customers don’t depend on the in-store experience as part of their shopping. Many prefer to shop in-store because they can interact with products before buying them.
In that case, you could consider a low inventory store using the showrooming strategy. With a smaller store, you can reduce operational costs such as light, rent, and heating, showcasing just a handful of core items. This approach also allows customers to visit and interact with the product, then visit your website to complete their purchase.
If it’s not feasible to maintain a brick-and-mortar all year, consider opening a pop-up shop to create the in-store experience your online shoppers crave.
7. Implement just-in-time inventory
If you’re operating a smaller store and prefer to have inventory on-hand for customers to take away, implement the just-in-time (JIT) approach to inventory management. Instead of storing inventory in your stockroom for a long time, JIT replenishes stock just before it’s required. This reduces storage space and improves cash flow.
You’ll need sales data and robust supplier relationships to implement JIT effectively. Learn how much stock you need (accounting for any expected fluctuations in demand), and work with vendors who can supply inventory within a specific timeframe.
8. Open an online store
Consumers are expected to spend $7.8 trillion online by 2028. The increase in omnichannel shopping—in-store, online, mobile—supports this trend, making it more important for retailers to have a digital presence.
Dig into your typical customer journey to see how shoppers interact with each channel. Shopify makes this easy by collating your data and funneling it back to a unified customer profile—whether it’s loyalty points they’ve earned online, conversations they’ve had with cashiers in-store, or email campaigns they’ve opened. Shopify POS retailers have reported 150% quarterly growth in omnichannel sales with this approach to personalization.
“Before migrating to Shopify, we were spending tens of thousands of pounds a month just to keep operating the website, employ developers, and run a bespoke checkout, which was simply too much investment,” says Asher Budwig, managing director of Lola’s Cupcakes.
“Shopify has enabled us to bring the retail and online environments together to enhance the customer experience.”
9. Optimize fulfillment and shipping
Shipping is a necessary expense, especially for retailers with an online store that relies on their physical location. But there are ways you can minimize these costs:
- Reduce box sizes. Most carriers charge based on a package’s size and weight. Opt for the smallest box size that your products can fit in without risking damage in transit.
- Use shipping bags or poly mailers. These are smaller in size and weight than cardboard boxes, and can also be cheaper and easier to store. Vendors like Sticker Mule offer options for branded shipping bags that look high quality but can cut your costs.
- Negotiate rates with shipping partners. Shopify Shipping lets you lock in pre-negotiated rates from carriers such as DHL, UPS, and USPS to save up to 88% on the cost of shipping.
- Offer in-store pickup. Have customers within close proximity to your store? Ditch shipping costs entirely by offering buy online, pickup in-store (BOPIS) or curbside pickup options. Shopify’s ability to unify your inventory, order, and customer data means you’ll never drive a customer in-store if a product is out of stock.
Homeware brand Parachute switched to Shopify to offer alternative fulfillment solutions to nearby customers. “With Shopify POS, we now have a single point of truth for our inventory, which makes everything flow much more smoothly,” founder Ariel Kaye says.
This unified inventory data made it possible for the brand to offer alternative fulfillment options like BOPIS—of which revenue has grown by five times in the past four years. And because everything is operated from a single system, Parachute has saved more than $1 million in operational expenses.
10. Take advantage of business relationships
When retailers have been working with the same vendors for years, they can often negotiate lower rates for the same products. Bulk pricing could also be an option, or the vendor can throw in free shipping.
For retailers purchasing through a third-party supplier, see if you can connect directly with the manufacturer. If you keep retail prices the same, you could significantly bump up profit margins by securing lower wholesale prices.
11. Lean on automation
If there’s a task that’s repeatable, there could be an opportunity to automate it. Automation helps retailers save time and effort, which ultimately results in reduced costs. It also frees up existing employees to contribute to the business in more impactful ways, helping grow instead of simply maintaining business.
Examples of retail tasks you could automate include:
- Creating purchase orders when stock levels fall below a predetermined threshold
- Sending emails to customers to ask for feedback after their purchase
- Routing ship-to-customer orders to your third-party logistics (3PL) provider’s nearest warehouse for faster, cheaper delivery
Pro tip: Choose POS software that includes automations for (or integrates with) payroll, shipping, reporting, invoicing, inventory management, handling returns, and other administrative duties. Shopify acts as a central business “brain” so you can manage your front- and back-end operations from a single platform.
12. Outsource time-consuming tasks
Outsourcing is another way to cut costs and reduce the time your retail staff spends on repetitive or low-earning tasks.
Popular tasks to outsource include:
- Order fulfillment. Instead of maintaining your own distribution center, partner with a 3PL provider to pick, pack, and ship orders from in-store customers.
- Marketing and advertising. Lean on a freelancer or agency’s expertise to spread the word about your store. They can handle Facebook advertising campaigns and content marketing strategies.
- Administrative tasks. Bookkeeping, for example, is an important part of running a retail store. Outsource it to a professional bookkeeper or accountant to make sure your accounts are submitted correctly.
You can also “outsource” internal work to AI business tools. For businesses on Shopify, Sidekick is built into the Shopify admin and can help with business questions, navigate admin pages, and assist with store management workflows.
For example, a retailer can use Sidekick to draft product descriptions or marketing copy, build or refine reports, suggest reorder logic, or create workflow automations in Shopify Flow instead of assigning those tasks to staff or outsourcing every small job to a contractor.
13. Revisit employee perks and benefits
It’s great to reward your retail employees with perks, but not all perks programs have to be lavish and expensive. Revisit the benefits package you’re offering to employees and see where cost savings can be made.
If you’re contributing to an employee’s 401(k), for example, reduce your contributions by 1%. What might sound like a small cost saving percentage quickly adds up—especially if you’re doing it for several employees.
The same applies to any personal expenses you’re offering as part of your benefits package, such as monthly stipends for health or fitness-related activities outside of work. Look to see if there are any local gyms that offer bulk discounts for monthly memberships. A negotiated $30 membership for a local gym is cheaper than a $50 stipend.
14. Optimize staff schedules for demand
It doesn’t make sense to have multiple employees on the clock if foot traffic is low. You might spend more on payroll than you make in sales for the day.
Use Shopify apps like Dor to track foot traffic trends and plan your staff rotations accordingly. If you know that Wednesdays are your slowest days of the week, for example, perhaps you only need a store manager and two cashiers on shift that day.
15. Reduce opening hours
It’s tempting to be open at all hours to capture passersby. But the longer your store is open, the more it costs your business. Lighting, heating, staffing, and labor costs all need to be considered.
Think about reducing your operational hours to drive down these costs. Analyze your sales and footfall data to identify peak shopping windows and set your opening hours based on when your customers are actually active.
Use your data to determine whether you should close on Mondays. You could also review foot traffic patterns to see whether it makes more sense to open the doors at 11 a.m. to be ready for lunch-break shoppers, rather than opening for the odd shopper who pops in by chance early in the morning.
Reducing your operational hours reinforces the importance of your ecommerce website. Make sure there’s a way for shoppers to purchase the item they would’ve bought in-store with a sign on the door that points them to your website.
16. Reduce inventory distortion and pricing errors
Some margin also disappears through inventory distortion, or the cost of having the wrong amount of stock in the wrong places, leading to out-of-stocks or overstocks. IHL Group estimates that inventory distortion costs global retailers roughly $1.73 trillion annually.
Inventory distortion covers operational mishaps like:
- Shrink
- Picking errors
- Bad labeling
- Inaccurate receiving
- Missed markdowns
Inventory and pricing errors drain your margin twice. First, through the direct loss of the item or revenue, and again through the labor cost of rework, customer refunds, and missed sales.
The good news is that you don’t need a total system overhaul to plug these leaks. Tightening a few daily habits can protect margin:
- Fix receiving first. If your data is wrong at the loading dock, it’s wrong everywhere else. Ensure every SKU is scanned at intake.
- Adopt frequent cycle counts. Frequent, small-scale counts help you catch discrepancies before they lead to stockouts.
- Audit shelf labels and promotions. Sometimes items are accidentally sold for less than intended due to old promos or missing markdown stickers.
You don’t always have to cut your budget to save money. Clean up your counts and sharpen your scanning discipline to improve inventory management and the overall customer experience.
Tip: Save money on printing in-store advertisements with QR codes using Shopcodes. Shoppers can use their mobile phone to scan the code and view more information on your website. It’s easier to update this website copy than it is to constantly reprint new signage.
17. Lower energy costs
Brick-and-mortar retailers should consider how to reduce the cost of maintaining their physical businesses, including lowering the A/C during the summer and using energy-efficient light bulbs. Small steps can add up to big savings over time.
One of the most expensive parts of a retail power bill is the demand charge, a fee based on the highest amount of power used during a short 15 to 30 minute window. These charges can account for anywhere between 20% to 50% of a monthly electric bill.
Even if total energy use is low, you can spike when your HVAC, lighting, and backroom equipment all ramp up at the same time. Instead of having the whole store’s HVAC system kick in at 8 a.m., stagger the start times. In areas where utilities offer time-of-use pricing, do tasks like precooling or high-intensity cleaning during off-peak hours to save on energy costs.
Some of the fastest savings also come from better discipline:
- Periodically review your HVAC and lighting schedules—equipment should only run when the store is occupied.
- Walk through your store to identify what stays on at night, like signage and back-room computers.
- Adjust temperatures in your store by a degree to save across a portfolio.
18. Be strategic with discounting
Discounts lure customers in to make a purchase. That said, they can train customers to never buy at full price. Heavily discounting can also cheapen the product and attract bargain shoppers, all while cutting into profit margins.
That’s not to say that you should forgo discounts entirely. Instead, use them sparingly. Offer first-time customers a discount year-round, then reserve bigger promotions for shopping events like Black Friday or Cyber Monday.
Reasons for cost cutting in retail
Retailers typically look to cut costs when they experience:
Financial distress
Running a retail store is an emotional roller-coaster. For some small business owners, the financial pressure of committing to a lease, paying salaries, and employee perk packages is overwhelming. Cost cutting helps ease that pressure. By evaluating your biggest expenses and cutting them as much as possible, there’s less pressure to sell insane levels of stock to pay for them.
Poor profit margins
Fewer dollars spent on rent, salaries, or employee benefits means more dollars left in your business’s bank account. This improved cash flow gives many retailers a sense of financial security. A healthy profit margin means you don’t have to sell as much inventory to still have money in the bank after paying for business expenses.
Economic downturn
The retail apocalypse is nowhere near as disastrous as some people make out, but data does indicate a shift to ecommerce. If you cut rent costs by downsizing, for example, you’re not locking yourself into a year-long lease for a store people might only be able to visit on a limited basis. It helps retailers mitigate financial risk should periods of economic uncertainty continue.
Does your retail store need to cut costs?
As is usually the case, there’s no one-size-fits-all solution for cutting costs while maintaining product quality. Some retail stores have space to rent out to reduce operational costs; others see greater savings by automating the repetitive tasks their sales associates deal with on a daily basis.
Problem-solve the areas where your costs are generating the least value so you have more capital to focus on growing your business. It’s the best way to cut costs and run a profitable retail store.
Read more
- How Much Does a POS System Cost?
- Retail Metrics: 16 Key Metrics for Your Store
- Shoplifting: Why People Steal and How Retailers Can Prevent It
- 5 Ways Retailers Can Generate Revenue Outside of Business Hours
- 3 Steps to Fixing Cash Flow During a Crisis or Shortage
- Vision Board for Business: Use This Creative Tool to Accomplish Your New Year’s Resolutions
- How Retailers Can Create and Execute a Wholesale Strategy
- A Guide To The Detection and Prevention of Vendor Fraud
- Sales Objections in Retail: How to Overcome Pre-Purchase Concerns
Cost cutting in retail FAQ
How do you cut costs in retail?
- Automate time-consuming tasks.
- Outsource to professionals.
- Renegotiate terms with suppliers.
- Revisit employee benefit packages.
- Optimize shipping and fulfillment costs.
- Rent out your retail space.
- Turn off appliances when not in use.
- Unify your tech stack.
What is the cost cutting strategy?
Cost cutting is the strategy behind reducing the expenses associated with your retail store. There are various types of costs you can minimize, including operating expenses for your location and staffing and labor costs.
What is an example of cost cutting in business?
If you’re spending too much money on rent, cost cutting might mean downsizing to a smaller store, reducing operating hours and the amount spent on labor, or renting a section of the store to another retailer. All three activities reduce costs associated with running the business.
How can you dramatically cut costs?
- Audit your expenses.
- Negotiate better payment terms with vendors.
- Balance staff rotas with demand.
- Reduce opening hours.
- Automate and outsource.
- Focus on customer retention.
- Evaluate payment processing fees.
- Consider a smaller store.





